SketchUp is really nice and straight forward when it comes to 3d design. Models are just minutes away with precision.
Somehow we need a professional 3d rendering tool to create photo realistic renderings. And 3ds MAX is a nice choice. The only problem is taking files from Sketchup to 3ds MAX. There is a tool available for that as described in this official blog of Sketchup.
While going through a project, I found Audodesk 3dsMAX Design 2011 can now natively import Google SketchUP 8 files. No addon, no plugin required. Not sure about plain 3ds MAX 2011 though. But this is good news for both the communities. conversion tool is not required now.
It took the textures and materials with it. While importing into 3ds MAX design 2011, it even asks for changing lighting and environment settings to Mental Ray and if one chooses yes, it automatically sets the Mental Ray lighting, environmental Map and rendering settings.